Aliens Tattoo has unveiled a groundbreaking initiative titled ‘Part of You’, marking India’s first large-scale emotional tattoo movement dedicated to celebrating the unique bond between humans and their pets. This heartfelt endeavor not only immortalizes cherished moments through body art but also commits to a greater cause — pledging 1% of all revenues toward animal welfare organizations across India.
At its core, ‘Part of You’ transforms tattoos from mere art into lasting tributes to beloved pets. As the cultural meaning of tattoos in India continues to shift from rebellious expression to deeply personal storytelling, this movement empowers pet owners to preserve the essence of their animal companions in permanent ink. From delicate paw prints and lifelike portraits to creative abstract symbols that reflect a pet’s spirit, each tattoo becomes an intimate homage.
This movement gains significance at a time when India is witnessing a notable increase in pet adoption. People are increasingly turning to tattoos as emotional markers — a reflection of memory, healing, and identity. Aliens Tattoo captures this moment of transformation by offering a platform for pet parents to honor their emotional journeys, whether it’s to celebrate a joyful companionship or to cope with a painful loss.
“This isn’t just a tattoo. It’s a legacy,” said Sunny Bhanushali, Founder and Chief Visionary Artist of Aliens Tattoo. “When someone loses a pet, or even wants to celebrate the little joys of companionship, we believe that story deserves more than a memory. It deserves permanence. And with ‘Part of You’, we’re making sure that permanence helps more lives — not just honors one.”
Since its launch, ‘Part of You’ has received overwhelming support and engagement. The campaign has garnered over 7 million organic digital impressions, while Aliens Tattoo studios in Mumbai, Bangalore, and Hyderabad have witnessed a 43% increase in pet-related tattoo bookings. The stories shared by clients are touching and diverse. One woman in Pune tattooed her late dog’s paw to honor 15 years of companionship, while a man from Assam traveled all the way to Mumbai just to have his cat’s eyes tattooed by a senior artist.
To document the profound emotional stories behind each tattoo, Aliens Tattoo has introduced a powerful video storytelling series. These visuals offer heartfelt insights into how individuals use tattoos to process grief, celebrate connection, and preserve memories. Complementing the campaign is a dedicated microsite that guides pet parents through their tribute journey. The site also features curated tattoo designs for those looking to transform feelings into visual expression.
What truly distinguishes ‘Part of You’ is its movement-oriented structure. Unlike typical campaigns, this initiative actively engages tattoo artists, pet owners, animal advocates, and partner brands. It has formed strategic collaborations with respected organizations like PETA, Pedigree, and GoodBoy, aligning itself with a broader community that supports animal welfare and emotional healing.
Globally, emotional tattooing has seen rising popularity — with trends such as ashes-infused ink and soundwave memorials taking root in the West. However, ‘Part of You’ is the first brand-led, nationwide initiative in India to formalize and scale the concept. With standardized experiences, artistic consistency, and a purpose-driven foundation, this movement is setting a new benchmark for meaningful tattooing in the country.
By merging personal tribute with social responsibility, Aliens Tattoo has redefined what it means to wear your heart — or your pet — on your sleeve. Through ‘Part of You’, each tattoo not only tells a story of love but also contributes to the lives of animals in need, making it a movement where art, memory, and compassion converge.
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