Chipotle Mexican Grill has introduced its first-ever temporary tattoo collection, drawing inspiration from a viral phrase associated with the brand. The expression “tatted like a Chipotle bag” gained traction following a halftime performance during a major men’s professional football championship game in 2019. Since then, fans have embraced the phrase, often creating and sharing humorous content that reflects their affection for the brand and its aesthetic.
The new collection features 13 temporary tattoo designs that capture various iconic elements associated with Chipotle. Among the visuals are nods to the brand’s focus on real ingredients, its widely recognized black fork, and the distinctively familiar Chipotle water cup. These designs reflect the company’s identity and offer fans a playful and personal way to showcase their appreciation.
To celebrate the launch, Chipotle is offering a special limited-time promotion: a buy-one-get-one-free deal for any customer with a tattoo. This includes those with permanent ink, temporary tattoos from the collection, or even hand-drawn body art. The promotion reflects the brand’s inclusive spirit and willingness to engage with its passionate fan base, regardless of the permanence of their artistic expressions.
The move highlights several marketing trends currently shaping consumer engagement strategies. Brand-inspired body art, even in temporary form, allows companies to connect with customers in more personalized and interactive ways. By tapping into meme culture, Chipotle strengthens its bond with younger audiences and enhances its relatability. Additionally, the collectible nature of the tattoos adds an element of exclusivity and fun that drives enthusiasm and encourages loyalty among consumers.
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